AuroIN is a world-class SEO services company with many years of business experience and a solid record of innovative research. Our dominant leadership position is sustained by the continued development of novel techniques and other resources. We have been in business since 2000 and currently have over 700 employees. Our client base is over 1000 and we have a client retention rate of 99%. A particular advantage that AuroIN enjoys is that it is able to maintain a very competitive pricing structure. AuroIN’s work is characterized by a concern for every detail in seeking the ultimate in performance for your website. According to Google guidelines, the best web pages are useful, full of information, clear and accurate. In other words, your website should be a helpful, authoritative source of accurate information. Such a website will bring in a sustained high volume of traffic and solid search engine rankings.
Web content doesn’t only refer to the written word. It can include video, images, podcasts and more. However, to restrict the discussion to text, that will include website articles, descriptions of products and services, basic web pages such as home, about us, and FAQ pages, forms and policies (privacy, terms, warranties, RFPs, etc.). Some of these would appear to very mundane features of a website, but there is an appropriate time for reading each of them, and they should all contribute to the high professional standards that you wish to project.
You should expect that visitors to your web site will have lots of questions to be answered. By answering those qestions correctly, you add credibility and value to your website. Your visitor will feel comfortable, having learned something new and of value. That frame of mind will guide the visitor to the crucial step you wish to be taken, completing a purchase, or perhaps simply contacting you, completing a form, downloading content or subscribing to a newsletter.
The process of guiding the prospective client to complete a transaction requires some creative copywriting: once the client has acquired the information being sought, then there has to be a clear call to action. It should be proactive, and include specific invitations and details of special offers and sales.
The writing on your website should adhere to web content standards and best practices. It should be easy to read and understand. It should use correct grammar and spelling and be organized logically and employ a professional writing style. Finally, of course, it should also be easy to find in search engines.