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Breadcrumb Navigation

AuroIN is a world-class SEO services company whose expertise is based on a solid foundation of business experience and many years of research. Our dominant leadership position is sustained by the continued development of our techniques and our resources. We have been in business since 2000 and currently have over 700 employees. Our client base is over 1000 and we have a client retention rate of 99%. A particular advantage that AuroIN enjoys is that it is able to maintain a very competitive pricing structure. AuroIN’s work is characterized by a concern for every detail in seeking the ultimate in performance for your website.

One such detail is breadcrumb navigation which is a secondary navigation system that indicates the user’s location in a website. Breadcrumb navigation is ideal for large websites, specifically those with a hierarchy of pages. An example would be an e-commerce website, in which a large variety of products is grouped into various categories. Just like in the Hansel and Gretel fairy tale, breadcrumbs in real-world applications provide users a way to trace their path back to their original landing point.

Breadcrumbs are used primarily to give users a secondary means of navigating a website. By offering a breadcrumb trail for all pages on a large multi-level website, users can navigate to higher-level categories more easily. Instead of using the browser’s back button or the website’s primary navigation to return to a higher-level page, users can now use the breadcrumb with fewer clicks. Breadcrumb trails can be a great way to entice first-time visitors to explore a website after having reached the landing page. For example, if a user arrives on a page through a Google search and a breadcrumb trail is available, there will be immediate access to higher-level pages to view related topics of interest. This should reduce the overall bounce rate.

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