AuroIN is a world-class SEO services company whose expertise rests on a solid foundation of business experience and many years of research. Our dominant leadership position is maintained by the continuing development of our techniques and our resources. We have been in business since 2000 and currently have over 700 employees. Our client base is over 1000 and we have a client retention rate of 99%. A particular advantage that AuroIN enjoys is that it is able to maintain a very competitive pricing structure. AuroIN’s work is characterized by a concern for every detail in seeking the ultimate in performance for your website. Hyperlinks are important features of your website because they direct your visitors to the destinations that will provide them with the information they are seeking. On arriving at a broken hyperlink, a visitor will likely experience frustration and will probably leave your website and visit one belonging to your competition. It’s quite likely that there will not be a return visit to your website. Broken links can occur when webpages or websites are renamed, moved, deleted, or assigned different URLs, and no corresponding change is made to the link. In order to minimize this problem, website owners need to adopt a regular maintenance program so that broken links are completely avoided if possible or repaired without delay. AuroIN will undertake a maintenance program for your website at a very modest cost. We would make use of Google Webmaster Tools which provide an analysis of the errors encountered by Google while indexing the web site. The errors will be broken down into categories, such as pages not found or unreachable. Care has to be exercised because failure to connect could possibly be due to your web site being temporarily down or the network on your web host timing out. Once the error has been verified, correcting it will usually be a simple matter.