How to increase traffic is a central issue for all commercial websites. There are several online marketing tips that we can recommend. One very basic technique is to make sure that your present customers are so pleased with their purchases from you that they are constantly recommending that their business associates and friends become clients of yours. You should encourage that behavior by catering to your present clients, by offering them discounts or other promotions if they bring in additional business.
If you have a local presence, you are probably already using newspaper and radio advertising. However, these days new visitors to your website would most likely find you from an internet search, probably using Google or Yahoo. In some cases they will have searched by the name of your business, which is fine, but you need to secure traffic from people who have never heard of you, people who will be searching for a certain type of business or product, and the idea is that they are led to you and not to your competition. If you have a local presence, be sure to enroll in Google local listings which will secure excellent locality-based search results. Bringing in this type of traffic to your website can be accomplished in two ways, paid advertising (pay-per-click) or from organic searching. Both approaches have advantages and disadvantages. Websites that utilize the pay-per-click (PPC) system will have a listing displayed on the search results pages when a search term matches an entry in the advertiser’s keyword list, or when a content site displays relevant content. As the name suggests, every time the searcher clicks on the ad (and is directed to the target website) the advertiser makes a payment to the host. Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.
Link building is another major source of traffic to your website. This involves arranging for links to your website to be listed on other websites. Reciprocal links or link exchanges can be used, which simply involves two webmasters agreeing to show each others links on their websites. The greater the number of linkages established, the better it is for your business. . The most beneficial incoming links are those from sites that share the same focus as yours or those from authoritative sites, such as Yahoo or the BBC. You will gain massive visibility by establishing a link from a truly authoritative site. Other ideas for consideration are setting up blogs and arranging for contributions to forums, etc.
AuroIN can implement any or all of the capabilities described above, or alternatively we could provide assistance with any work you might wish to undertake. AuroIN is a world-class SEO services company with many years of business experience and a solid record of innovative research. AuroIN’s dominant leadership position is sustained by the continued development of novel techniques and our extensive resource base. We have been in business since 2000 and currently have over 700 employees. We have worked for over 1000 different clients and our client retention rate is 99%. A particular advantage that AuroIN enjoys is that it is able to maintain a very competitive pricing structure.